Lesson learnt from Patricia Fripp
Put a structured and logical organization of your points for the intellectual connection. To do this well, form your presentation/speech/sales pitch with these four points in mind.
- Who is your audience?
Define their age, attitude, industry, gender.
- What does that person want to know from me?
How can you help them? What questions might they have?
- Answer objections up front
Why you specifically? How are you qualified? Why they should take your advice, make change?
- Premise up front
The main point you’re making. How they will benefit from what you ask them to do. This can be your opening statement. If you are doing a presentation on how to save money, you’d open with By following the following four points, you can save x amount of money.
Then, lay your points out logically, and give at least one example for each point. For example: Four ways to save money. By going point example, point example… you’re structured and logical. Easy to follow.