Your customers expect more and more now – giving a cup of coffee is mainstream and expected. Look to save effort, improve their experience of doing business with you. For example try to save a customer having to get their kids out of the car, putting baby into the pram and so on, by encouraging them to ring from their parked car. Then you or a staff member go out to them – a bit like a drive through. This removes a lot of the extra effort for your customer, and quite frankly – do you know anyone doing this?