Benefit of Word of Mouth

Your staff need to understand the benefits of getting it right.

New Zealand research shows that when people have a great customer experience:

  • 80% tell on average nine other people
  • more than one-third actually give you more business
  • 55% recommend you.
  • It’s the best way to grow a business

Ask staff to help you create a customer experience so good it inspires people to tell others, which will bring in new customers – in essence free advertising.

London School of Economics research shows companies with a lot of people saying good things about them (and very few saying bad things) grow four times more swiftly than other companies.

If you like this please share it with your frineds and colleagues.