Your staff need to understand the benefits of getting it right.
New Zealand research shows that when people have a great customer experience:
- 80% tell on average nine other people
- more than one-third actually give you more business
- 55% recommend you.
- It’s the best way to grow a business
Ask staff to help you create a customer experience so good it inspires people to tell others, which will bring in new customers – in essence free advertising.
London School of Economics research shows companies with a lot of people saying good things about them (and very few saying bad things) grow four times more swiftly than other companies.
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