Don’t Take Customers for Granted

Peter Klem, of Lindentech, Western Australia, says that being taken for granted is a terrible abuse of relationship. Every time he receives an order for any goods from his clients, he immediately emails an acknowledgement of their order and thanks them for their continued support. He also adds expected delivery dates and any further relevant information.

It serves four purposes:

  1. Confirmation of the items ordered.
  2. Recognition of the client and appreciation for their business.
  3. It allows him to engage the client positively, should there be any potential delay of delivery.
  4. It’s about building and maintaining bridges – it’s not rocket science, it’s social engineering.