Are you becoming increasingly stymied trying to get your foot in the door? If so, have you reviewed your communication mode lately?
If you’re simply emailing a prospect or trying – repeatedly to get them on the phone or get past their gatekeeper, you probably need another strategy.
Here’s a simple one that should work well for you. Of course over time you will have received some great testimonials. Why not create single (or several different) testimonial postcards that you can use to send to prospective clients as a door opener? You know having others speak well of you works much better than trying to toot your own horn. Plus if you can put problem/solutions specific or industry related testimonials together – all the better.
Even better, you don’t have to fork out a fortune and print hundreds or thousands at a time. You can get cards batch photocopied or print them on your computer on card grade paper. By creating a folding card, you can send it without an envelope. I’m sure you’ve read that handwritten and stamped post are more likely to be opened and read than others.
You’d be surprised, you’re about three times more likely to get an appointment with your prospect after sending the testimonial card, then when you just call and use a referral source’s name.
The card is simple to prepare, positions you as a professional and differentiates you from others.
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