A HUGE modification to Gmail (for the better) slipped by unnoticed. Quietly. Without fanfare or announcements. Yet for those who get a large amount of email it’s utterly marvellous. Potentially devastating for marketers.
If you haven’t heard about it, let me introduce you to the new feature you can turn on, and how it works.
Google has created an automatic filter which does a darn good job of separating your inbox in up to five predetermined categories. You can activate a few or all five tabs, which appear across the top of your inbox. The five categories are:
- Primary: Email that’s sent specifically to you, person to person conversations or that you find important.
- Social: Notifications from social sites – LinkedIn, Facebook etc as well as media sharing sites.
- Promotions: Promotions, offers, newsletters, marketing emails.
- Updates: Personal automatically generated updates, confirmations, receipts, invoices.
- Forums: Messages from online groups, discussions, mailing lists.
While this new tabbed system eliminates the need for having many (folders), you can still keep them with the new Inbox to further fuel your productivity in sorting what to read first or not at all.
Drag and Drop
Gmail has now introduced one of the best Outlook tricks – Drag and Drop (watch ay Outlook how-to video here) http://www.youtube.com/watch?v=rfnnPi4OJw4 You drag an email from one tab to another which re-categorises it and similar ones. Past, present and future).